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Expert Interview with Alex Khaikin on Effective Market Research
The web has created an explosion of DIY tools and outsourcing opportunities for business owners - from building websites to handling payroll. But one area Alex Khaikin recommends you leave to the...
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Reputation Economy Expert Interview with Kathleen Garvin on Marketing and SEO
For busy small business owners, collecting and analyzing digital data for your website can be so overwhelming that you might decide to put off dealing with it. But Kathleen Garvin of competitors...
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Expert Interview with Steve Cody on How Important A Good Reputation Is
Steve Cody has one major piece of advice for brands hoping to stay reputable in the age of social media and instant communication."Listen. Listen. Listen," he says. "Admit fault when necessary and...
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Expert Interview with Tim Kelsey on Online Marketing
Effectively marketing your small business doesn't have to cost you a mint says Tim Kelsey, marketing services manager for Pronto Marketing."One thing many business owners don't realize is that they are...
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Expert Interview with Susan Weiner on Writing Better
Improving your writing, whether you're writing articles about finance or blogging about home improvement, starts with reading and analyzing the work of great writers, says Susan Weiner of...
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Robin Thicke provides another reminder of Twitter’s unpredictability
Social media can provide great platforms for celebrities to interact with their fans and businesses to interact with consumers. But before you start investing time and energy into setting up a Twitter...
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Big Data Brokers Facing Big Problems
On May 27, the Federal Trade Commission published a report that highlights the amount of personal information harvested by data brokers. The FTC looked at nine of the top names in the big data business...
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Why online reviews trump ‘likes’ and ‘followers’
Over the last decade, social media has undergone massive transformation – and the change is ongoing.While Facebook started out merely as a way for undergrads to mingle, now nearly every business has a...
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Cat Stalking Map a Reminder to Mind Your Metadata
An eye-catching headline has been making the rounds on social media over the last week: “Cat-Stalking Map Lets the Internet Know Where Your Kitty Lives.” While everyone and their mother loves a good...
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Can privacy ever win over convenience? We say yes!
A recent survey conducted by the EMC Privacy Index revealed some startling information about how willing people are to sacrifice their privacy in order for an easier online experience. The biggest...
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